If you feel like you can't compete — good. You're my kind of people.
How witnessing a company grow from €300K to a €75M acquisition — without a big budget — shattered everything I believed since adolescence.
Read on SubstackMy Story
What Made Me
The short story behind sales_essentially.
I started working in sales about 13 years ago. Along the way I went from sales rep, to lead, to manager — and I helped grow Bookboon, a small Danish software company, from €300K to €7.5M in annual revenue. The Customer Acquisition Engine we built back then became a major factor in Bookboon's €75M acquisition by The Access Group in 2022.
A lot of my friends are small business owners, and on my 39th birthday I realized they'll never have the money to hire me (haha) — or more precisely, someone like me. They have great businesses, but they're stuck with either amateurs or one of those awful growth agencies.
So I started sales_essentially, with one goal: to give small businesses leading sales capabilities for a fraction of the cost.
If you want to know how growing up amongst rich kids shaped my understanding of business — or laugh about how terribly untalented I was when I started in sales — I wrote two stories on Substack.
sales_essentially on Substack
sales_essentially on Substack
Not talented. (my unusual story)
I spent 6 years learning that 99% of selling advice is useless — so you don't have to.
Read on Substack
sales_essentially on Substack
Read more on Substack
New thoughts on selling — most weeks, no fluff. Come say hi.
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